New Seasons Market Produce Director, Jeff Fairchild, and I discuss how New Seasons Market prioritizes the freshest, tastiest produce. They have prioritized working with small, local farmers from the beginning, and get local produce on the shelf within a day or two of harvest. Jeff’s passion for bringing us the best possible produce shines through every word he speaks – enjoy the interview!
What does Jeff think is the ONE thing you can do to improve your eating or food purchasing habits to benefit their health, the environment, and our community? Buy local. When you buy local, you're buying what is in season and what is freshest, which will give you the best taste and nutrition. Also, you'll be supporting your local community.